Hi, I'm

Novah GreyWolf.

a builder who ships and sells
Everything I do, in one place.

I build AI software and the computers it runs on, and I'm the one who sells it. I write and record my own music. I film performers. And I run all of it by three rules: love over fear, show the receipts, build it and then show it.

Goleta, California · heading southlive
NG
Seller + Builder
$2.6M
In deals closed
8 apps
Built and launched
12 songs
On the first album
5 years
Burning Man, in a row
What I do

Pick the reason you're here.

Each one has its own page. You only need the one you came for.

My story

How I got here.

The short version, and where I am this month.

CHAPTER ONE

New Mexico

Selling corn from a roadside stand at five. Taking apart my father's computer at eight. An engineering degree in Las Cruces. The desert still feels like home.

CHAPTER TWO

Silicon Valley

Selling technology to Tesla, Lockheed Martin and Intuitive Surgical, then to the military. I learned to explain complicated things in plain words.

CHAPTER THREE

Napa and the North Bay

Started my own company, Emerging Technology Group, in 2019. Farmers markets, slower mornings, a weekly business group I helped build. Then the itch to build something bigger.

CHAPTER FOUR

The Southern California coast

Dana Point, Huntington Beach, Oceanside. This is where I built LeadFuel.

EVERY YEAR SINCE 2022

Black Rock City

Five years in a row. One week a year in the desert with nothing to prove and a camera in my hand. It feels like home.

THIS CHAPTER

On the move

No fixed address, on purpose. The Bay Area, the coast, Los Angeles, and wherever the work is. A camera, a company, and an album on the way.

Where I've been this month

New MexicoThe playaThe Sierra foothillsThe BayThe Central Coast

Right now

Goleta, California. Heading south to Los Angeles.

My AI caters to me. Not the other way around.

What's next

Where you'll find me.

The goals I'm working on and the places I keep coming back to.

LOS ANGELES

With performers

Becoming the person actors, dancers and musicians call when they need video. Show up with the camera. Let the work make the friendship.

A goal I'm working on
LA & SF · MORNINGS

Daybreaker

Sunrise dance parties, no alcohol, a few hundred strangers before work. The most alive I feel all week.

A place I keep coming back to
BAY AREA · THURSDAYS

Pro Net

The weekly business group I helped build. Still running every Thursday. When I'm up north, that's where I am.

Every week
THE PLAYA · 2027

Burning Man, year six

Five in a row and counting. There's a song I still owe the desert. It gets written out there.

Next summer
Say hi

Let's talk.

Work, music, a video shoot, or just a question. One email, one calendar.